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We made it to the end of 2021, and what a year it has been! With most of the world in disarray, and long-awaited holidays out the window, we wanted to share with you the many positive things that have happened behind the scenes at Emolyne this year:
Team Emolyne
Our team has grown significantly this year – almost doubling in size – and we welcomed Constellar Consultancy and TRACE Publicity on board.
We also started working with the wonderfully talented makeup artist Katy Jane for our Power Moves series and some of the most accomplished photographers, agencies and talent across our photoshoots and content.
As a team, we have grown together to transform Emolyne Cosmetics from a new brand to becoming globally recognised within the beauty industry.
Charities
We have supported cancer charity Look Good Feel Better by donating 1,000 nail polishes and nail files to goody bags for their Hand and Nail Care workshops.
With your help, we have raised over £500 for Look Good Feel Better and we are so grateful for all of your support.
Doing what we can to help support charities is an important part of who we are, and in the years to come we plan to get involved in more ways.
Coverage & Awards
This year, we were mentioned in some of the most prestigious magazines in the world including British and Arabian Vogue, ELLE, SheerLuxe, Good Housekeeping and Cosmopolitan, among many more.
We’re delighted to have received beauty awards across our product catalogue, highlighting our commitment to diversity and our hard work formulating our products.
There have been pinch me moments when our favourite beauty industry experts mentioned our products and used them on their own clients; creating a buzz of excitement at Emolyne HQ.
Collaborations
Our products were carefully selected to be part of the OK! and Grazia beauty boxes, a very big moment for the Emolyne team.
For National Prosecco Day in August, we teamed up with Pale Fox to offer one lucky person a years supply of prosecco and two coupes worth over £300 and our Christmas giveaway saw one lucky follower receive a £250 Monica Vinader voucher and an Emolyne Complete Kit of their choice to get them ready for the festive season.
Another pinch me moment was donating Emolyne product to the MTV EMA goody bags!
Photoshoots
This year, we were lucky enough to obtain our own studio space for photoshoots – this has allowed us to increase the content we are producing and create a collaborative working space for the whole team.
We also worked on some amazing sets both in the UK and Dubai, and had the opportunity to work with some incredible talent, from photographers, to stylists and makeup artists.
In London’s White Rabbit Studios we shot our campaign video which encapsulates our brand ethos. We had a diverse team of models, dancers, activists and drag queens represent Emolyne Cosmetics in a fun and exciting way.