Feisty Reds and Innocent Nudes – Our Gloss Lip Shades Personified

12th August 2022

Unless you’ve been sleeping under a rock the past two weeks, you would know that we have recently added to our range in the form of Gloss Lip: a super glossy, super pigmented lip gloss that is long-lasting and non-sticky.

To help you get to know our new Gloss Lip a little better, we decided to break down each of the six shades into characters that we feel personify their personality. From bold shades that like to steal the limelight, to sweeter and more reserved tones, find out what message we think each shade sends and see how they would fare in the real world!

Casablanca

An orange-based red perfect for summer or any occasion when you want to turn heads.

Casablanca knows her power, and uses it to get what she wants.

Traits:

Spicy, outspoken, centre of attention

Likes:

Sunny holidays, leading the trends, bold hats

Best Paired With:

A printed co-ord & an ice-cold rosé

Personified:

Dionne Davenport, Clueless

Zanzibar

A bright, slightly pink-toned red; this shade makes for a fun statement.

Zanzibar is naturally the life and soul of any party – she’s popular, without trying to be.

Traits:

Fun, energetic, natural leader

Likes:

Friends, parties, dancing

Best Paired With:

A great music playlist & a cocktail

Personified:

Gwen Stefani, No Doubt

Port Elizabeth

A bold take on a classic red, this shade is a confidence booster that instantly makes you feel like a boss.

Port Elizabeth knows what she wants, and doesn’t take any prisoners.

Traits:

Bold, iconic, confident

Likes:

Espressos, glossy magazines, shopping

Best Paired With:

A perfect mani & a strong Starbucks

Personified:

Miranda Priestly, Devil Wears Prada

Luxor

A peachy-pink nude tone that’s a great “your lips but better” shade on fairer skin.

Not as sweet and innocent as you may initially think – she works hard to reach her goals.

Traits:

Immaculate, charming, driven

Likes:

Miniskirts, pink, self-care

Best Paired With:

The latest accessory & an iced latte

Personified:

Elle Woods, Legally Blonde

Cairo

A peach-toned nude that’s great on fair and olive skin tones for a natural yet pulled-together look.

Cairo is fresh-faced and free. She’s always determined to come out on top.

Traits:

Chilled, curious, competitive

Likes:

The beach, sports, the 90s

Best Paired With:

A summer glow & a fresh juice

Personified:

Anne Marie, Blue Crush

Marrakech

A rich nude that has a depth of pigment. A great evening nude for those with fairer skin, or daytime nude for medium-dark skin.

Marrakech’s intellect and curiosity may get the better of her – she’s whimsical and a dreamer.

Traits:

Polished, spiritual, alluring

Likes:

Travelling, animals, hair accessories

Best Paired With:

Something sparkly & a herbal tea

Personified:

Jasmine, Aladdin

DISCOVER OUR NEW GLOSS LIP RANGE HERE