Formulations:101

Formulations:101

Formulation is key to making a product unique. It essentially makes up its genetic code; the quality and quantity of ingredients and pigments coming together to form a final product, carefully crafted to perform in a certain way.

Creating the perfect formulation can be tough, but here at Emolyne, we didn’t stop until our lipsticks were comfortable to wear and long-lasting, our pencils were creamy enough to wear alone, and our nail lacquers truly rivalled the shine of a shellac manicure.

Here’s a little bit more about our values, shades and our core products, and what makes them special

Our ethos:

When creating the brand, we wanted to ensure that we were kind to animals and ourselves. We have made sure our products are vegan and cruelty free so you can shop with confidence knowing that none of our products have been tested on animals. We even use synthetic beeswax as opposed to the more commonly used beeswax to make certain we don’t use any animal by-products.

We also wanted to make sure that our products were kind to both ourselves and the environment, so we made sure no parabens were used in our range. Parabens are typically used as a preservative and are found in a whole range of items, but they can be harmful to our bodies as well as the planet.

Our extensive shade range:

We believe that everyone should have a go-to nude and red set of lipstick, pencil and nail polish in their makeup collection. We wanted to build a brand that was considerate of the fact that everyone’s skin tone and even undertones are different. Therefore, we created 15 shades of nude and 15 shades of red so that there is truly a shade for everybody.

What you might not know, is that our lipsticks are formulated so that our shades look different from person to person. This is because different tones in the skin highlight different tones in the shade, for example some nudes might look quite pink on one person and quite beige on another – it all comes down to your colourings. The lipstick will essentially react to your skin, making each shade unique.

Our Semi-matte Lipsticks

Our Semi-matte Lipsticks

Our hero product! We wanted to create the perfect formula that was long-lasting yet comfortable to wear. This is why we settled on a semi-matte finish rather than a completely matte formula. Focussing on concentrations and marriages of different waxes, we were able to produce a velvety finish that is non-drying.

Unlike a lot of other lipsticks that are designed to have more of a matte consistency, our lipsticks won’t flake or dry out your lips. The colour is opaque and very highly pigmented ensuring the colour truly lasts and won’t budge – trust us, we’ve put this to the test!

We added a vanilla fragrance – derived from both natural and synthetic sources – to our lipsticks to make them feel even more luxurious and have your lips smelling good enough to kiss.

Our long-lasting lip pencils

Our long-lasting lip pencils

The perfect lipstick accompaniment! A creamy and long-lasting pencil that can be used to enhance the shape and size of the lips but can also be used alone for all-over colour. Due to the mixture of silicones, film formers and skin conditioning emollients, we were able to create a product that provides long-lasting colour without drying out the lips, so that it be used alone or as a highly pigmented base for lipstick.

What also makes our pencils unique is the casing. The fact that our formula is particularly creamy means that traditional, wooden casing would allow too much air into the product making it dry out too quickly. Our specialist casing enables the pencil to stay fresher for longer – and they can be sharpened!

Our high gloss nail lacquers

Our high gloss nail lacquers

The best mani from a standard nail polish! Our nail lacquers were designed for people on the go. As a busy mother and business owner, Emolyne wanted to create a nail product that was extremely quick drying so that she can get on with her busy day.

Our lacquers contain an ingredient which is like a liquid emollient with film forming abilities. This provides a cushioning feel, which allows us to create a gel-like feel with a high-gloss finish. They also contain a lot of pigment, which means you can achieve bold colour with just one stroke.

Quick facts about our vegan lipsticks:

  • Fragranced with vanilla
  • Synthetic beeswax
  • Highly pigmented
  • Long-wearing
  • Non-drying
  • Semi-matte
  • Perfect colour in one swipe!

Quick facts about our vegan lip pencils:

  • Can be worn alone all over the lips
  • Specialist casing to ensure product doesn’t dry out
  • Can be sharpened
  • Creamy formula
  • Glide on smoothly
  • Long-lasting
  • Highly pigmented
  • Can enhance the shape and size of the lips
  • An all-rounder!

Quick facts about our vegan nail lacquers:

  • High pigment colour in one stroke
  • Long-lasting
  • Quick drying
  • High gloss, gel-like finish
  • Cushioning feel for gel effect
  • Chip resistant
  • Perfect colour on the go!
Wishlist 0
Open wishlist page Continue shopping