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March marks the annual celebration of mothers, giving thanks for all that they have done for us over the years with the giving of gifts and love. This Mother’s Day, to all mums out there and around the world, we want to put you first. We know parenthood is tough, especially whilst juggling the other demands of day-to-day life – perhaps your career, studies, or even the stresses of the current economic situation. We see you. We’re here for you. And we respect you. To us, you’re a superhero.

Our founder is a mother herself, and with young children of her own, she wanted to create a brand that catered to this fast-paced and demanding lifestyle. That is why our products are long-lasting, quick drying, budge proof and, essentially, child-proof. Emolyne was launched from a need for products that work as hard as we do. For people who don’t have the time to get their nails done, or to be constantly reapplying their makeup, and for those who want to feel pulled together, often on the go. And that’s exactly what we have worked hard to bring to you.


All of our products have been created with the consideration of modern living. These days, people are busy and time poor, and the time we do have we want to spend with family. We’ve taken the effort out of our makeup, allowing you to give this additional quality time to the things and people you love. Starting with Velvet Lip, our long-wearing semi-matte lipstick, our Founder Emolyne explains what she wanted from this product and the main characteristics she strived to perfect:

“Velvet Lip was the first product I created, and it’s a complete classic. I chose to house it in a sparkly component so that it’s easy to find in my handbag (which is always full!) and as a bit of fun. It brightens up my day…and my desk. I needed a formula that, as a busy mum of four, I could apply once and it would last throughout the day, whether my day consists of back-to-back meetings, being on set at photoshoots or even the school run. Therefore, we chose a semi-matte formula – it’s matte enough that it has that staying power I was craving, but not too much that it becomes drying. I also love how versatile they are.”


Our Defining Lip has been created to sculpt and shape the lips. The creamy formula glides on effortlessly but with amazing staying power. This can be used across the lips for all over colour, or alongside our Velvet Lip to map out and enhance the outline of the lips.

“Defining Lip is one of those products that are so misleading. They are SO creamy, so they’re really easy to apply but they are incredibly long-lasting, too – don’t even try to get them off without makeup remover, because they really will not move! We had to create a unique material as the component of these to ensure the formula inside doesn’t dry out but everyone thinks it’s plastic: it’s not. They’re fully sharpenable too, so it’s easy to keep the tip sharp for a more precise application, and if your kids get hold of them, they’re harder to destroy than a retractable pencil!”



Our Nail Lacquers were made to replace the need for in-salon treatments like Shellac or gels. We know that you don’t always have this time for yourself, but equally need a formula that’s going to go the distance without chipping. Our Nail Lacquers contain a special liquid emollient to mimic a cushioning effect, so that you can get the look of an in-salon experience in a matter of minutes.

“Our Nail Lacquer was a really important product for me to create. I love having my nails done, but I don’t always have the time to go to a salon, and I need to be able to rely on my nail polish to endure daily tasks. I also don’t have time to wait around for them to dry; there’s nothing worse than when you think they’re dry, and all that concentration and care you put into painting them is ruined in an instant. For me, there was a high bar to reach when it came to this product, I needed something fast-drying, long-wearing and chip resistant – and that’s exactly what we have created.”

The Classic Kit

This kit contains all 3 of our original products that Emolyne created for the on-the-go mother. Each product has been created to be long-lasting, budge-proof and therefore child-proof so that you can feel pulled together with limited time and minimal reapplication.

Our core range consists of our cult Velvet Lip, Lip Definer and Nail Lacquer – three classic products that each come in a range of 15 nude shades and 15 red shades and designed to be worn in the same matching shade. This was the way Emolyne designed the brand, so that you can wear the exact shade across lips and nails for an instantly polished look.

Shop best The Classic Kit