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Emolyne at London Fashion Week AW24

Emolyne at London Fashion Week AW24

London Fashion Week’s AW24 catwalks were ripe with beauty inspiration. The biggest takeaway? Red lips will rule next season. At JW Anderson the look was strong and tough, at Molly Goddard it was smudged and undone and at Roksanda lips went dark and vampy. For eyes, designers turned to metallics, with shimmering smears at Harris Reed and molten tear drops at Chet Lo. While others focussed on theatrical feline flicks, as seen at Erdem.

Emolyne sponsored two major shows during the week, Sabirah and AADNEVIK, where we created trend-setting looks for the season ahead. At Aadnevik, we collaborated with Ava Ishla of Avaishla Nails to create ageometric nail art design inspired directly by the designers. Taking cues from AADNEVIK’s Nordic fairy tale-inspired collection and luxuriously glamorous aesthetic, the Ghanaian nail artist looked to the metaphysical hues of the aurora borealis to select a high-octane palette of Emolyne Nail Lacquers.

She applied Fes as a nude base on stiletto nails, then used bright red Libreville as an outline, and finished with a thin triangle up the centre of the design in soft pink Mozambique. “It was a bold nail that really stood out. Once you see it, you can’t take your eyes off it,” says Ishla, who is renowned for her precision, shaping and intricate designs. “The varnish was really fast drying, which proves don’t have to use gels and UV light to create nail art. Plus the colour range is so vibrant.”

Meanwhile for Sabirah, we worked with makeup artist Neusa Neves and nail artist Giulia Oldani. The demi-couture modest-wear brand by Deborah Latouche took Dominique Deveraux from the 1980s TV show Dynasty as its AW24 muse. Channelling the character’s opulent tailoring and impeccable grooming, Neves honed in on lips to create a high-gloss look. “I blended Emolyne’s Defining Lip into the lips, then lightly padded the Velvet Lip on top to create a stain. And then finished with layers of the Gloss Lip for a chic and powerful pout,” she says.

Neves selected a range of seven shades complimenting each model’s skin tone and type including High Atlas, Zanzibar, Nigeria, Luxor, Cameroon, Libreville and Tanzania, and worked closely with Oldani who matched shades on elegant oval nails. For the lids, Neves used Lashline Lacquer in Kalahari Brown and Bobende Black to elongate eyes with a slim, velvety line, finishing with a subtle touch of High Atlas Eyeshade Crème. “Today, makeup is about celebrating your features and being free to express yourself. Emolyne’s shades are amazing – there’s something for everyone – and they’re perfect for the runway because they’re long-lasting. This is product you can rely on.”