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At Emolyne Cosmetics Limited, we are committed to protecting your personal information and respecting your privacy. It is your personal data and we respect that.

This Privacy Policy tells you about how and why we collect and use the personal data which you provide to us or which we collect about you when you interact with us, for example, when you use our website or visit our stores.

We want you to be fully informed about how we use your data, how we keep it secure and your rights.

We trust this Privacy Policy will answer any questions you have, but if not, please do get in touch with us directly at or using the contact details provided at the end of this Privacy Policy.

It is likely that we will need to update this Privacy Policy from time to time by updating this page. We will notify you of any significant changes, but would encourage you to come back and review it from time to time.

This Privacy Policy is provided by Emolyne Cosmetics Limited (referred to as “we”“us” or “our” in this Privacy Policy). We are the data controller of any personal data we collect about you in the UK, and we are responsible for the Emolyne Cosmetics Limited Website ( and any orders placed by customers on the Website.

When you place an order on the Website, you are contracting with Emolyne Cosmetics Limited.

If you want to know more about Emolyne Cosmetics Limited please get in touch with us using the contact details provided at the end of this Privacy Policy.

Ensuring the lawful use of your data
We will only use your personal data where we have a lawful basis to use it. We will only use your data where it is necessary for us to perform our contract with you (for example, to fulfil your order), or in a way which might reasonably be expected as part of running our business and which does not materially impact your interests, rights or freedoms. For example, we might use your purchase history to send you personalised offers or combine your shopping history to identify trends and ensure we can keep up with demand and develop the right new products for our customers. Please get in touch with us using the contact details provided at the end of this Privacy Policy if you would like further information about this.

We may sometimes need to use data to comply with our legal obligations (for example to pass on details related to fraud). In other instances, we will ask for your consent to use your data, for example, where you sign-up to receive our email newsletters.

Further details of how we use your personal information are provided below.

What information we collect from you and how we use it
The information we collect about you and how we will use it, depends on how you interact with us, for example, if you place an order on our Website, contact us with a query by email or phone, make a purchase, or book an appointment in one of our stores. The table below provides some examples of the information we collect about you and how we will use it.

The personal data we collect from you How we use it Lawful Basis
We will collect the personal data needed to identify you, such as your name, username, password and date of birth. We will also collect your contact details, such as your email address, telephone number and billing/delivery address. To fulfil your order, for example, by delivering your products to you or to contact you about your order where necessary. For example, Royal Mail, DPD. To fulfil our contract with you.
To allow you to create an account with us. Legitimate business purposes.
To send you email newsletters to keep you up-to-date about our products and services which we think will interest you and our latest offers. Where you consent.
To allow you to book an appointment with us or to attend an event. Legitimate business purposes.
So that you can enter competitions, events or prize draws run by us. Where you consent.
To communicate with you in relation to your order or booking, or if you raise an enquiry or complaint with us. Legitimate business purposes.
To allow you to complete any surveys we send you (if you wish to) or to comment on or review our products or service, to help us to improve them. Legitimate business purposes.
Fraud prevention and detection. Legal obligation/legitimate business purposes.
To email you to inform you when a product you want to order is back in stock. Legitimate business purposes
Payment details and details of your transactions. To take payment of your order and, if required, to give refunds. We do not store any payment card numbers once the transaction has been completed. We will share this data with credit card companies and other payment providers. To fulfil our contract with you.
Fraud prevention and detection. Legal obligation/legitimate business purposes.
Details of your transactions To assess whether you are eligible for a loyalty programme Legitimate business purposes
Information you provide to us when you contact us by telephone, by email, by post or on social media. Provide you with the support and customer service you have requested. Legitimate business purposes.
For data analysis, testing, research and statistical statistics to help us to improve our products and services. Legitimate business purposes.
To keep our Website safe and secure. Legitimate business purposes.
To make suggestions and recommendations to you and other users of our Website about products or services that may interest you or them. Legitimate business purposes.
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you. Legitimate business purposes.
Additional information you choose to provide, including your skin tone. To assist us to provide you with a more personalised beauty experience. Legitimate business purposes.
Photographs of you, where you choose to provide them to us. For use on the Emolyne Cosmetics website for marketing purposes and product recommendations. Where you consent.

You don’t have to give us any of the personal data set out above but, if you don’t provide us with certain information, we may not be able to provide you with the goods and services you have requested from us. The forms you fill in on our Website and in our stores will make it clear what information we need in order to provide the product or service you are requesting and what information you can choose to provide if you wish.

To help us form a better, overall understanding of you as a customer, we combine your personal data gathered across the Emolyne Cosmetics Limited, for example, your shopping history.

Automated decision making
We may use profiling, which is a type of automated decision making, to analyse our customers’ purchase history. This may be, for example, to create a list of customers that are eligible for a loyalty programme, based on their purchases and amounts they have spent. You have the right to request that we don’t use your personal data in this way by contacting us in the ways set out at the bottom of this privacy policy.

Sharing your data within the company
We may share your personal data with other companies within Emolyne Cosmetics Limited to enable us to run data analysis, develop new products, for other business development purposes and/or to allow another Emolyne Cosmetics Limited company to perform services on our behalf. Where we do this, we have written contracts in place between the companies within the Emolyne Cosmetics Limited to ensure your privacy is secure and respected.

Sharing your data with trusted third parties
We share your personal data with trusted third parties to allow us to provide our services to you. When we do share your data with these third parties we only provide the information they need to perform the service. We have written contracts in place with them to ensure they only use your data for the purpose we specify to them and that your privacy is secure and respected.

These trusted third parties include the following:

Description Examples
Companies that help us fulfil your orders and, where required, get your purchases to you, such as delivery couriers and payment providers Royal Mail, DPD, Stripe, PayPal.
Professional service providers such as website hosting providers, system providers, website analytics providers, advertisers and appointment booking providers, who help us run our business Google Analytics, WordPress.
Social Media or Web platforms to show you products that might interest you while you’re browsing the internet Facebook, Instagram, YouTube
Credit reference agencies, law enforcement and fraud prevention agencies, so that we can help tackle fraud Stripe, PayPal

We may also share your personal data in connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets). In these circumstances, we may need to share your personal data with a prospective buyer and external professional advisors such as accountants, insurers, lawyers or financial institutions.

We may be required to share your personal data with the police, administrative authorities (such as HMRC) or other enforcement, regulatory or Government bodies, where we are legally obliged to do so.

We will only share your personal data with third parties (including our group companies) for them to use for their own direct marketing purposes when you have given your consent for us to do so.

Information we receive from third parties
We may receive information about you from third parties, such as partners we run competitions and events with, for example, our Retail Partners and trade shows or from other organisations we work with, or from publicly available sources, such as Companies House, or information which is published in the media.

Depending on your settings or the privacy policies of social media or messaging services, such as Facebook, Twitter or WhatsApp, we may collect information about you from these sources, with your permission.

We may combine the information you have given us, with information obtained from other sources, but we will only do this when we have a lawful basis to do so.

Seeing advertisements for our website online
We, like many other companies, target Emolyne Cosmetics ads and banners when you are browsing on apps and other websites. We do this by way of Google Ads, Facebook, Instagram and Pinterest. We use their respective advertising technologies, for instance, ad tag, cookies, pixels, identifiers and web beacons. We also use services offered by some sites and social networks, for example, Facebook’s Custom Audiences. The ads and banners you see are based on information that we hold about you, or on your prior use of our Website, for example, products you have browsed previously, content you have read on our Website, or on Emolyne Cosmetics banners or ads that you have engaged with in the past.

If you would like to opt out of seeing these types of customised ads, please visit these third-party sites and platforms, which may offer you choices about this type of customised advertising and allow you to switch off tracking and data collection.

International transfer of your personal data
We are a global business and some of our group companies and service providers are located in countries outside of the EU.

As a result, it may be necessary for the personal data that we collect from you to be transferred to or accessed from outside the EU in order for us to provide our services.

If we do this, we have procedures in place to ensure your data receives the necessary protections. Any transfer of your personal data will follow applicable laws and we will treat the information according to the principles set out in this Privacy Policy.

If you would like further information, please get in touch with us using the contact details provided at the end of this Privacy Policy.

Non-UK customers
If you are based outside the UK and place an order on the Website, your personal data will be accessed in the UK Emolyne Cosmetics Limited and the third parties detailed above.

How long will we keep your personal data?
We will only keep your personal data for as long as we need to for the reason we collected it, as set out in this Privacy Policy. For example, for as long as needed to allow us to fulfil your order or to provide any customer services support you have requested, or for as long as you hold an account with us.

We may also keep hold of some of your personal data if we are required to do so for legal purposes, for example, to meet our legal or regulatory requirements or to prevent fraud and abuse. For example, we will keep your order data for five years after you place an order with us to allow us to comply with our legal obligations.

When we are no longer required to keep your personal data, your data will either be deleted or completely anonymised. For example, by aggregation with other data so that it can be used in a non-identifiable way for business planning and analysis purposes.

Ensuring your personal data is up to date and correct
It is important that the personal data we hold about you is accurate and current. If you have an account with us, please keep your details up-to-date.

We are committed to ensuring that your personal data is secure and we have put in place suitable physical, electronic, contractual and managerial procedures, including our Information Security Management System and Secure Sockets Layer (SSL) encryption, to protect your personal data. Our employees who have access to and process your personal data are obliged to respect the confidentiality and security of your personal data.

Third Party Links
Our Website may contain links to other websites of interest. However, we do not have any control over third party websites and they will be governed by their own privacy policies, not this Privacy Policy.

How can I unsubscribe from marketing communications?
We love keeping you up-to-date by email about our latest products, services, offers and events, but if you decide that you don’t want to receive these communications at any point, you can unsubscribe as follows:

Email us at: or click on the unsubscribe button on the bottom of any email we send you. If you have an account with us, you can also unsubscribe by going to the Account Information page on the Emolyne Cosmetics website, clicking on Newsletters, and unsubscribing to general subscription.

Your rights
You have the following rights in relation to the personal information we hold about you, to request:

  • Access to the personal data we hold about you (commonly known as a “data subject access request”) including a copy of it.
  • The correction of the personal information that we hold about you if it is incomplete or inaccurate (although if you hold an account with us, you may be able to do this in certain cases yourself by visiting the Account Information page on the Emolyne Cosmetics website);
  • The deletion or removal of personal data we hold about you where there is no good reason for us continuing to process it or where you have exercised your right to object to processing (see below);
  • For our processing of your personal information to be restricted in certain circumstances, for example if you want to establish its accuracy or the reason for processing it; and
  • To obtain a copy of the personal information you’ve provided us with and to reuse it elsewhere or to ask us to transfer it to a third party of your choice.

We may ask you for proof of your identity before dealing with your request, as a security measure to protect your data.

Right to Object
Where we are processing your personal data on the basis of our legitimate interests, you can ask us to stop processing it and we must do so unless we believe we have an overriding legitimate reason to continue processing your personal data.

If you are dissatisfied with how we have handled your personal data, you have the right to make a complaint to your data protection regulator. In the UK, this is the Information Commissioner’s Office (ICO). You can make a complaint to the ICO by calling their helpline on 0303 123 1113 or on their website at

We would, however, appreciate the chance to deal with your concerns before you approach the ICO or, (if you’re based outside of the UK, your data protection regulator), so please do contact us in the first instance.

Customers need to be over 18 to create an account with us or to sign up for our newsletter. We will not knowingly collect data about under 18s and if you are under 18, please do not provide us with your personal information. We would ask parents to please ensure that their children that are under 18 do not provide us with any personal information without their permission. If you believe that a child who is under 18 has provided personal data to us, please contact us, using the details below and we will seek to delete that data from our systems.

Contacting Us
If you have any queries, comments or requests regarding this Privacy Policy, you have a complaint or you would like to exercise any of your rights set out above, you can contact us in the following ways:

*By email at

Cookies Policy

What are cookies?
Cookies are tiny text files which are placed on your computer when you visit a website. Cookies enable us to keep track of what you are ordering, to remember you when you return to our website so as to allow us to respond to you as an individual, and to analyse activity on our website ( (the “Website”) to provide you with a better shopping experience. A cookie does not give us access to your computer. Nor do we store any information about you, other than the data that you choose to share with us.

Why do we set cookies?
Some cookies are necessary for the operation of the Website, others are optional but help us to provide you with a better experience. Overall, cookies help us provide you with a better Website experience, by enabling us to monitor which pages you find useful and which you do not. We categorise the cookies used on our website as follows:

  • Necessary– required for the operation of the website, including protecting the website from attack, and allowing you to place orders
  • Social and Personalisation– these allow for a more tailored experience on the website, and allow for interaction with social media platforms
  • Targeting/Advertising– these cookies allow us to provide you with targeted advertising on Google, Facebook, Instagram and Pinterest based on your online activity
  • Analytics– these help us to analyse data about web page traffic and improve our website in order to tailor it to customer needs; we only use this information for statistical analysis purposes

Where permitted by law, we may combine information we receive from other websites, mobile applications and sources, with information you give to us and information we collect about you, including cookie information.

How can I manage my cookies?
If cookies aren’t enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching. You won’t be able to add products to your basket and buy them. Most web browsers are set to automatically accept cookies but you can use your browser settings (e.g., in Chrome, Safari, and others) to decline cookies if you prefer. Consult the Help files for your specific browser.

Do Not Track (DNT): this is a feature used by some browsers to send a signal to websites to indicate that the browser should not be tracked, which will cause cookies used for purposes such as analytics and advertising to be disabled. As there are presently no current industry-wide uniform agreed and accepted standards on how DNT requests should be managed, currently we won’t respond to any DNT signals.

If you have any queries about how we use personal data, please contact us by email on