MEN AND MAKEUP
Although it’s clear that makeup was considered normal to men and women alike across many time periods including Ancient Egypt and Ancient Rome, since Queen Victoria I’s reign discarded these cosmetics and drew negative connotations to their uses, the popularity of these products among men never really recovered until now. There have been suggestions, especially through the 90s and 00s, that having feminine qualities was undesirable and men are made to think they should be macho and manly to be desirable. There have been some notable figures that have certainly stood up to these supposed ideals – David Bowie, Prince, Boy George, to name just a few – but it’s clear these stereotypes are certainly changing along with the spectrum of masculinity.
The early 2000s were distinctively associated with punk and emo rock, characterised by thick black eyeliner, dubbed “guyliner”. This was a widely popular movement for celebrities and their fans alike, with many experimenting with these looks. Black nail polish also became a trend on the back of this era.
Today, it’s commonplace to see men experimenting with makeup more and more, especially with social media being a prevalent platform to inspire people to be more creative, as well as to influence. The lines between genders is more blurred than ever and the acceptance and general idea to be your most authentic self is becoming more commonplace, especially among Millennials and Gen Z. Even heterosexual men are more inclined than ever to look after their appearance, through manicures, grooming, tanning and even makeup, from concealer on one end of the spectrum to bronzer and eyebrow makeup to full-face makeup on the other end.
In a way, the use of makeup has come full circle. Here at Emolyne, we have created our makeup for everybody. No matter your gender, age, shape, size or skin colour, we hope that everyone can find something that makes them feel like the best version of themselves.